As a journalist and creator of mixed media content keeping updated on the latest industry news is a daily priority for me. I not only have a thirst for discovery, I love learning about how people are taking their projects to the next level. The Internet is growing every day with new layers to its live content feed and billions of minds hungry for more information. At the tip of that spear are the content creators offering up knowledge and entertainment for open minds to consume. If your in any industry today and your trying to sell it online, you can’t do that without first finding out what the latest trends are and where people are consuming the information and products they want. Sure google searches are the obvious first level provider of choices but where do they get their feed? It all starts with a person creating something special. Then that “something special” is conveyed to us in a story. That story is called content and the content creators are journalists, business owners, artists, even your neighbor typing feverishly from his kitchen computer. All of this is happening every single minute of the day all over the world. Sounds exciting.. Doesn’t it? That’s what we find when we do online searches.
On the Jax Report I’ll be bringing your focus to interesting developments from a wide range of exciting online content creators. The news on the Jax Report is to alert you to who’s making headlines and how they are expanding their networks in hopes that you can gain the knowledge and get inspired to get involved. Perhaps your future is to become the master of your own network by sharing content like a pro. I just hope you’ll let me become a part of your world by being one of your trusted sources. I’d love to see you sharing the Jax Report to your social media network today. Thanks for reading.
Listen to the show:
Tune in to A.V.A LIVE Radio with host Jacqueline Jax Tuesday and Thursday morning at 10a.m est for the latest industry and Tech News as well as helpful tips to promoting your music brand onlin. Start your day out right with Jax as she brings you the inside scoop on how to get your career on the road to success and how to leverage the biggest social network on the planet to build your fan base. Find out about great new products, get updates on the latest tech news and up in coming businesses weekly as we feature online business owners and get the bottom line on their industry. Sit down with the hottest upcoming artists, entrepreneurs, and entertainment industry professionals from around the world. We have a variety of topics in the mornings to discuss and your invited.
- A New Downtown Tech City in Las Vegas with 350 Million to invest into start-ups : techcrunch.com/2015/01/11/vegas-is-in-search-of-a-tech-city-not-just-a-quick-jackpot/
- The Mill invites start-ups to share their new ideas for funding and mentoring: themilldtlv.com
- Guitar Center Q&A: Riffs About Targeted Content and Media Relations | Cision :: Brian Conlin on Cision about Christopher Ian Bennett becoming Guitar Center’s VP of Communications and Corporate Affairs in 2013. The article identified and discussed the challenges the brand had to overcome at that time and how in less than two years Christopher razed and rebuilt how the company did content marketing and flipped its media relations strategy.
- Twitter Strategy discussion with Candace Williams in the Blog Talk Radio podcaster leadership community. Working on Fortune 500 social media accounts and internal Twitter training for several media companies, Candace is one of the top strategists in his field and he can talk about twitter for days. We talked about 3 quick strategies that I wanted to share with you.
Topping off my Tech News this morning was shared to me by my friend Hector Torez from idealocity.
A group of entrepreneurs — tapping some $350 million funding from investors like Zappos founder Tony Hsieh — have been building a new economy in Downtown Vegas, with tech a very consistent theme courtesy of the Vegas Tech Fund, which backs startups that set up shop in the city. It’s an effort that you can read in a number of ways.
First and maybe foremost, it’s smart and practical: the shabby, much-neglected Downtown area is crying out for regeneration, and there are a lot of pre-existing buildings and other infrastructure already there.
Plus it taps into a bigger trend of decentralization in tech beyond Silicon Valley. It’s no surprise that one of the businesses looked at, an early-stage incubator called The Mill, was inspired by a similar program in Grand Rapids, Michigan. The Mill allows startups to submit their ideas in hopes of receiving a $5,000 investment and two months of mentoring. They have established this program to give startups the tools and exposure to experience to transform your good idea into a great business. Not to mention encouraging businesses to move their startups to Las Vegas.
I love that this is happening in Las Vegas. The city has so much energy and is a community of very open minded and progressive people. I’ll surely be following it and will post up links to the original article and The Mill for you on our website.
I was reading a terrific article written by Brian Conlin on Cision about Christopher Ian Bennett becoming Guitar Center’s VP of Communications and Corporate Affairs in 2013. The article identified and discussed the challenges the brand had to overcome at that time and how in less than two years Christopher razed and rebuilt how the company did content marketing and flipped its media relations strategy. His efforts contributed to an increase in brand awareness and earned respect in the media. I thought that I would share two Q&A’s from the article so that you can learn from his strategy.
Brian Conlin: How do you determine the platforms to use and the type of content to create?
Christopher Ian Bennett: We look where our customers and where audiophiles are. Are they listening to podcasts on their iPhone? On Spotify?
We’re talking about where they’re looking and consuming these things. We make it a point to look at it every month to see if anything is new.
We’re open to anything. We just want to make sure we understand what they want. If you push them all to Pinterest, for example, it may not be effective because it doesn’t fit your audience.
My advice is to resist the trends and look for insights. Don’t let the new trends be your starting point. Every demographic is different. Our industry, like many others, is evolving right now in many different ways and across platforms. As communicators, we have to be very understanding of that.
Brian Conlin: Earlier you talked about taking an established brand to the press. How did you create a relationship with the press?
Christopher Ian Bennett: We built the first ever media day. It’s an annual event now. Every year we invite the press to see our business from the inside. I developed a policy of absolute transparency and openness with the media.
Before, we had taken the opposite stance. I don’t think our organization had a particularly positive relationship with the industry press.
At the end of the day, the press is trying to get a look at the inside of a company and what they aim to accomplish. We embraced that direction, and I think that’s a big part of the success we’ve seen in trying to tell and disseminate our story.
Twitter: Social Media Strategy
That leads me to some great social media strategy I was discussing with Candace Williams in just recently in the Blog Talk Radio podcaster leadership community.
Working on Fortune 500 social media accounts and internal Twitter training for several media companies, Candace is one of the top strategists in his field and he can talk about twitter for days. We talked about 3 quick strategies that I wanted to share with you.
1) In the beginning, most of your effort should be spent @replying, retweeting, direct messaging, favoriting and following the people you’d like to connect with. Each interaction should give your potential community members and followers a lot of value.
This process takes time but if you give them value in your area of interest, they will become engaged fans. You can twitter search associated topics (a Google News, Google Scholar, and plain old Google search) and #hashtags for people who share your interests, follow them and retweet their posts. While your building you following, you want to follow your ideal listener and learn from them. Also, you will want to start to answer questions and interact with them.
2) For every link to your podcast you tweet, you should have 3-4 other non-promotional tweets to show for it.
Try not to create an endless stream of promotional plugs on your Twitter account. If you want to build authority, be viewed as a thought leader or appeal to real people share what you have to say in an authentic manner. Your tweets should be entertaining, practical, thought-provoking, or community-building. It’s also a great idea to reply @reactions to people’s tweets to gain the best communications with others.
3) Don’t copy tweets. Definitely copy strategies.
We’ve all heard the line “Good Artists Copy; Great Artists Steal”. Find popular Twitter accounts that your ideal listener might enjoy. Follow them. Look at their tweets and see what strategies they use. Do they tweet at a certain time, use certain hashtags, or tweet from the same sources? Who do they converse with in their community (check their @replies – those people will probably become a part of your community)
At the end of the day, you need to have a unique voice. This will be the result of many experiments. Start by copying these classic strategies from Candace my new media strategist and don’t forget to have fun interacting with this vibrant community.
Connect with Candace Williams: https://lab-test.blogtalkradio.com/t/3-twitter-strategies-for-podcasters-i-learned-while-working-for-gary-vaynerchuk/123/8
In today’s world a business owners must learn to be social media friendly in order to compete in the market and gain new customers. But in your opinion does the social media time suck really work to sell products? Why or why not…
What are your thoughts?